About
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A leading music marketing exec with over 12 years experience working across marketing, strategy, partnerships and brand deals for A-List music talent, legacy artists, record labels, brands, tech and entertainment companies. Some of her work has included leading US & international campaigns, partnerships, strategy or pitches for Sony Latin, BMG, BIG3 Basketball, Gala Music (Web3), Snoop Dogg, Anitta, CeeLo, Keyshia Cole, DJ Nelson, Redwine, Albert Menendez, Caribbean Governments and many more.
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Sarah Martinico
Founder
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Sarah Martinico started her career at BMG supporting over 2 million songs in catalogue marketing, research and partnerships for legacy clients such as Quincy Jones, Hall and Oats, Johnny Cash, Def Leppard, Aerosmith, Strictly Rhythm, Primary Wave and more. While her time at BMG, she founded (and created) the first-ever royalty- bearing stems for sale from a major publisher's catalogue via Avid Pro Tools which landed in major publications such as Billboard and DJ Magazine.
She went on to work for Native Instruments working directly with A-list clients such as Karl Rubin, Redwine (Gaga, Chris brown), Huey Dunbar (DLG), DJ Nelson, Bob Robinson (Tim & Bob) and Albert Menendez (Shakira, Nathy Peluso, Black Eyed Peas) and more to develop sound packages for Native's gear and to drive international marketing campaigns. Sarah founded her consulting company in 2020 and has supported countless Grammy-winning producers, songwriters and artists from the pop, urban, R&B, electronic and latin worlds in marketing, brand deals, catalogue management, sponsorship sales, project management, strategy and consulting. She has also consulting for music tech, audio, web3 companies, music lifestyle events, record labels, Caribbean governments and non-profits. She has led campaigns and deals for Snoop Dogg, Macy Gray, Death Row, Sony Latin clients and many more. Sarah is a graduate and scholarship recipient of Berklee College of Music and with a Bachelors in Music Production and Engineering. She is also a songwriter, audio editor and guitarist. |
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